Privacy Policy

KIKA GROUP values the privacy of our customers and users, and the information we collect through our Site helps us provide you with information specific to your needs and interests. This privacy policy explains how we collect, use, share, and disclose information about you, when you access or use our website, contact our customer service team, engage with us on social media, or otherwise interact with us (collectively, the “Services”).

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you.

DEFINITIONS

• IP Address: A unique number assigned to each device connected to the Internet, known as an Internet Protocol (IP) address. Because IP addresses are often allocated in blocks by country, they may be used to identify the general geographic location of the user.
• Personal Data: Any information related to an individual (data subject), whose identity is known or can be directly or indirectly determined through personal, physical, physiological, psychological, economic, cultural, or social characteristics.
• Privacy Policy: This document, which outlines the core principles for the collection, use, processing, and protection of personal data and related information via the Website.
• Cookie: A small data file sent to a user’s device when visiting the Website. Cookies are used to identify returning visitors and improve user experience.
• Account: A user’s personal profile or login on the Website administered by KIKA GROUP.
• You: Any individual or entity (both natural and legal persons) using the Website, regardless of whether they are registered.
• Browser: A software application used to access and view webpages on the Internet or a personal device.
• Law: Refers to the Law on the Legal Protection of Personal Data of the Republic of Lithuania and any other applicable data protection regulations.
• Partners: Legal entities with whom KIKA GROUP collaborates in providing Services through the Website.
• Recipient of Personal Data: A natural or legal person to whom personal data is disclosed, including KIKA GROUP Partners.
• Services: All services offered through the Website, including but not limited to the sale, delivery, and promotion of pet-related goods, grooming, veterinary consultations, or any other services described or updated on the Website.
• User: Any individual or legal entity who has created a registered account on the Website.
• Website: The official KIKA GROUP online platform, available at https://www.kikagroup.lt or another domain operated by KIKA GROUP.
• Website Administrator: The individual or team responsible for managing and maintaining the Website, including its technical functionality and data compliance.

 

GENERAL PROVISIONS

This Privacy Policy outlines the fundamental rules for collecting, storing, and processing Personal Data and other relevant information when a User and/or Browser accesses the Website and utilizes the Services offered through it.

The purpose of this Privacy Policy is to safeguard the Personal Data and other sensitive information of Users and/or Browsers against unauthorized use, disclosure, or misuse.

By registering on the Website or subscribing to any of the Services, both the User and the Browser are deemed to have familiarized themselves with and agreed to the terms of this Privacy Policy. The Policy is readily accessible at all times on the Website, where it can be viewed, downloaded, or printed. In the event of any updates or amendments to the Privacy Policy, Users and Browsers will be notified via the Website and, when applicable, by email—particularly upon their next login or subscription after such changes take effect.

This Privacy Policy applies in all cases where KIKA GROUP collects Personal Data as a result of Users and/or Browsers ordering or accessing Services through the Website. However, when Users engage with services provided by KIKA GROUP Partners, their Personal Data may be subject to additional privacy policies set forth by those Partners. KIKA GROUP bears no responsibility for the data handling practices of these third parties.

The Website may contain links to external websites operated by other individuals, companies, or organizations. KIKA GROUP is not responsible for the content, terms of use, or privacy practices of these external sites. Users and/or Browsers are encouraged to review the privacy policies and terms of any third-party websites before submitting any personal information.

COLLECTION OF INFORMATION

Personal Data

KIKA GROUP collects information that you provide directly to us. This includes data submitted when you:

• Create an account
• Fill out a form
• Participate in a survey, contest, or promotion
• Make a purchase
• Contact our customer service team
• Engage with us on third-party social media platforms
• Or otherwise interact with us

The types of information we may collect include:

• Full name
• Email address
• Postal address
• Telephone number
• Payment details (credit card or other forms)
• Age and location
• Your pet’s details (e.g., name, breed, birth date, gender)
• Any additional information you choose to provide

This applies to all visitors and users across our domains, subdomains, and those who reach our Website through external platforms (e.g., clicking ads on Facebook, Google, etc.).

Other Data

When using our Services or conducting transactions, we automatically gather additional information, such as:

• Transactional Information: Purchase/return details, including items bought, price, date, and transaction location
• Log Information: Browser type, app version, access timestamps, visited pages, IP address, site interactions, and referring URL
• Device Information: Device type, operating system/version, unique identifiers, and mobile network data
• Location Information: Estimated device location via IP address and, if permitted, precise GPS location

You may adjust your device settings at any time to restrict access to precise location data.

Information Collected via Cookies and Tracking Technologies

KIKA GROUP and its service providers use various tools—like cookies, web beacons (e.g., pixel tags or clear GIFs), and other tracking technologies—to gather data for:

• Enhancing service performance
• Understanding user behavior
• Measuring marketing effectiveness
• Analyzing site traffic and page popularity

Cookies are stored on your device’s memory or hard drive to improve browsing experience and enable core functionalities.

Third-Party Sources

We may also receive information about you from:

• Mailing list vendors
• Data enrichment services
• Public databases
• Social media accounts you use to log in or interact with us

This may include profile name, contact information, and friends lists—always in line with the access permissions granted via your social media platform.

PURPOSES OF USING PERSONAL DATA

KIKA GROUP uses Personal Data for the following purposes:

Service Ordering and Fulfillment

To process and fulfill orders placed through the website, we collect personal information necessary for:

• Account management
• Customer service
• Order processing and delivery
• Payment verification and transaction completion
• Financing arrangements (if applicable)
• Marketing or advertising services
• Analytical support

Service Efficiency and Security

We use Personal Data to ensure effective provision of pet-related services and:

• Prevent identity theft and fraud
• Detect and respond to security incidents
• Protect against deceptive, malicious, or illegal activities
• Safeguard the rights and property of KIKA GROUP and its users

Service Improvement and Marketing

With your consent, we may use your data for:

• Continuous development and personalization of services
• Newsletter distribution and promotional campaigns
• Direct marketing (e.g., via email)
• Tailoring ads and experiences on our site and third-party platforms based on user behavior

We may also use the data to:

• Audit advertising metrics (e.g., ad impressions and placements)
• Communicate updates, technical notices, security alerts, and administrative messages
• Respond to your inquiries, feedback, and service requests

Users may withdraw their consent for direct marketing at any time by contacting the Website Administrator.

Additionally, IP addresses may be used to:

• Monitor and maintain site operations
• Diagnose potential technical issues

INFORMATION SHARING

We may share your data under the following circumstances:

• With service providers and consultants (e.g., for marketing, analytics, hosting, payment processing, customer support, etc.)
• With financing entities that facilitate purchases
• Publicly, if you post reviews or comments and choose to make them visible to others
• As required by law, including to fulfill legal obligations or national security/law enforcement requests
• If a violation occurs, to protect our rights, enforce policies, or respond to suspected unlawful activity
• In business transactions, such as mergers, acquisitions, or asset sales involving KIKA GROUP
• Within our corporate group, including affiliates, subsidiaries, and parent companies
• With your explicit consent or based on your instructions

We may also share aggregated or anonymized information that cannot be used to identify individuals.

Third-Party Content

The KIKA GROUP website includes features that allow interaction with third-party content and services—such as websites, platforms, applications, embedded tools, code (including plug-ins, APIs, SDKs), and tracking technologies (collectively referred to as “Third-Party Services”).

These Third-Party Services may independently use cookies, web beacons, or other tracking technologies to gather information about you. This includes data collected through links that direct you away from our website or from licensed websites using the KIKA GROUP name but governed by their own terms and privacy policies—unless explicitly stated otherwise in this Privacy Policy.

KIKA GROUP is not responsible for the privacy practices or data collection methods of any Third-Party Services, including those that may track your activities across different websites using their own tracking technologies. These third-party sites may associate their tracking mechanisms with you, collect personal and behavioral data, and operate under their own (or no) privacy policies.

Advertising and Analytics Services Provided by Others

We may allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile applications. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information.

This information may be used by KIKA GROUP and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices. Your device may also include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Interest-Based Ads” or “Opt Out of Ads Personalization” on Android) that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes.

DATA SECURITY

KIKA GROUP is committed to protecting the Personal Data provided by Users and/or Browsers on the Website from any unlawful actions—such as unauthorized access, modification, disclosure, or destruction of data, as well as identity theft or fraud. We ensure that the level of protection applied to Personal Data is fully compliant with the legal requirements of the Republic of Lithuania and applicable international standards.

We retain information collected about you and your pet(s) only for as long as necessary to fulfill the purposes for which it was collected, or for other legitimate business, legal, or regulatory reasons.

We apply administrative, technical, and physical safeguards to ensure the security of your personal information. However, please be aware that no online system or e-commerce platform is entirely immune to risk. As a user, you are responsible for maintaining the confidentiality of your personal information—for example, by using strong and unique passwords for each of your online accounts. KIKA GROUP will never request your password or credit card details via email.

CORRECTION, ADDITION, AND DELETION OF PERSONAL DATA

By using the Website, the User and/or Browser grants KIKA GROUP the right to collect, manage, process, and store their Personal Data as outlined in this Privacy Policy and any associated documents on the Website.

At any time, the User and/or Browser has the right to withdraw their consent for the collection, processing, and storage of their Personal Data. They may also request the deletion of their Personal Data and/or user profile. Withdrawal of consent is only valid for the future—KIKA GROUP is not obligated to delete previously collected data if it has legal grounds to retain it.

Users have the right to:

• Access their Personal Data;
• Inquire about the source and use of the data;
• Know the recipients to whom the data has been disclosed;
• Request correction or deletion of inaccurate or incomplete information.

To exercise these rights, Users must submit a written request to the email address specified in this Privacy Policy. KIKA GROUP will respond to access requests within 30 calendar days.

Requests to correct, suspend processing, or delete Personal Data must be supported by documents confirming the user’s identity. Upon receipt of a valid request, KIKA GROUP will take action within 5 business days.

Personal Data is retained for a maximum of 5 (five) years from the date of collection unless another retention period is explicitly stated in this Privacy Policy.

Users also acknowledge and agree that KIKA GROUP has the right to retain their data beyond the normal retention period if:

• The data is under investigation by law enforcement or other regulatory authorities;
• The User’s data has been used for fraudulent or illegal purposes;
• Complaints or policy violations are under review.

To exercise any of the above rights, the User and/or Browser should contact KIKA GROUP via the designated email address provided in this Policy.